Our Mission

We believe every American deserves smart, simple, affordable help with their 401k. Too much to ask? Wall Street thinks so.

Keep it real.

The financial industry is broken. We exist to fight for all those who have been ignored or preyed upon by big financial giants. Instead of sleeping in tents on Wall Street, we’ve created a technology to help people DO SOMETHING about the injustices of shady financial management. In a world where professional advice is purposely confusing and often unavailable to a large percentage of those who could use it the most. We are here to change the culture of investing—starting by putting people first.

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Keep it simple.

We promise to talk to you like a human—no jargon, no confusing charts or mental math calculations. You deserve to simply understand what’s in your 401k. Because, it’s the little things you do now, that can make all the difference when it comes time to smashing your alarm clock.

"Our goal is to bring simplified financial services to the millions of neglected savers in this country."

- Chris Costello, co-founder

Keep it clean.

No conflicts of interest here. We are not associated with a big bank or financial institution. As a fiduciary, you are our #1. There’s no moving your 401k, or pressuring you to save more. You’ll never hear a sales pitch from us, unless it’s truly in your best interest.

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Keep it going!

We get it. Thinking about retirement is boring, saving is challenging and planning is confusing. That is why we promise to...

Congratulate you for saving for retirement.  Making any type of contribution puts you ahead of most people.

Keep your hard-earned money where it’s located.

Let you cancel service at any time directly from the account homepage.

Never force you to call an 800-number and sit through annoying prompts/transfers to get help.

Never rent, sell, or share your sensitive, personally-identifiable information with anyone, EVER.

Do everything possible to maximize your long-term retirement savings.

Want to change the way you 401k?

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