Facts and Stats

If you prefer facts and stats to marketing-speak, you’ll love this data we’ve dug up. Learn a bit more about blooom and the people who love us.

Client Age

Sprout and full grown flower group

20

Age of youngest blooom client

38

Age of median client

76

Age of oldest blooom client

Over $1 Billion In Assets Under Management

Account Balance

pigs balancing on a scale

$1.60

Smallest 401k balance managed by blooom

$4,769,604

Largest 401k balance managed by blooom

$47,556

Median 401k balance managed by blooom

Stock / Bond Mix

Wilting Flower

51%

Clients that were too conservative with their 401k portfolio before blooom

Flower with pointy spikes

7%

Clients that were too aggressive with their 401k portfolio before blooom

Target Date Funds

Arrows hitting a bullseye

37%

Clients in target date funds pre-blooom

37%

Clients who were misusing target date funds

43%

Average % fee reduction for clients who were invested in target date funds

Hidden Fees

Bite Taken Out of Dollar Bill

$2,197,055

Total client hidden fees saved by our clients in the past 12 months¹

$425,232,240

Projected hidden fees saved by our clients by retirement²

$30,034

Median client hidden fee savings projected by retirement

$113

Median client hidden fee savings in year one

84%

Percentage of 401ks whose hidden fees we're able to reduce


A Million Dollar Yacht

425 (And Growing)

# of million-dollar yachts Wall Street CAN’T buy due to our clients’ lifetime fee savings

$10

Per Month

Any Account Size

Cancel Any Time
Simple Flat Fee
No Hidden Fees
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