Investment Selection

No offense to Eenie, Meenie, Miney or Moe, but there’s a smarter way to pick funds in your 401k.

No PhD in Finance Required

If you are like most of our clients, you may not be totally confident that you have selected the right investments in your 401k. Who could blame you? You have enough going on in your life. Most of our clients also freely admit they are not confident in their investment-picking skills. You have to really enjoy finances to get into this stuff. But getting your portfolio right can have significant impacts on long-term growth.

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Your Company is NOT Managing Your 401k. You are.

Some of our clients mistakenly believe their company or retirement provider is managing the investments in their 401k. Your employer (and provider) are making the investments available to you, but you’re probably on the hook to pick and manage your account.

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Stocks! And bonds! And bears! Oh my.

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Early in your career?

It’s critical that you consider stocks for most (or all) of your retirement portfolio if you have more than 20 years until retirement. You don’t need access to this money for decades, so you can weather the ups-and-downs in the market. Remember – you only feel the effects of a loss if you sell. Many of our younger clients were invested too conservatively which means they will have to work longer to get to their number. Ain’t nobody got time for that.

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Approaching (or in) retirement?

Let’s start investing more dollars in bonds. You still want a good portion invested in stocks to keep returns coming in, but security is equally important. Many of our clients approaching (or in) retirement were invested too aggressively, which meant they ran the risk of not being able to retire as planned, should the market hit a downturn. That is, until they hired blooom.

Put us to work

When you put blooom to work on your 401k, you have the confidence that someone knows precisely what you’re invested in and that it is ideal for your age and retirement horizon. We have clients at thousands of companies – so we understand every investment option available. We have clients ranging in age from 18 to 76, so we are knowledgeable in the differing needs of people at various stages of their career (and life).

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A few companies where blooom clients can be found


Do you have what it takes?

Five minutes. It couldn’t be much easier. Once you become a client and link your 401k, blooom will research every fund in your 401k and put you in the optimal portfolio for your situation.

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Want to change the way you 401k?

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