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$5 Billion Graph

We Added Brokerage Accounts & Hit $5B AUM!

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Today blooom is very proud to announce that we have surpassed $5 Billion of client accounts under management (AUM).  

We continue to be humbled by the number of people from all across this country that have found us and value the peace of mind we strive to provide when it comes to their financial futures. This company has gone from idea, to launch and now to this important milestone in just 8 years. We sincerely thank our clients for the trust they have placed in us and this “little” Kansas company hell-bent on providing badly needed financial advice and services for the massive segment of Americans that have felt overlooked by Wall Street the traditional financial services industry as a whole. We celebrate this milestone with each of you.

But that’s not our only great news. We also have opened up our free platform to additional investment types tied to retirement goals. While the traditional industry measure of AUM validates our widespread impact and rapid growth, the product expansion is focused on our mission of providing expert retirement help to those previously overlooked by traditional financial advisors. The new feature gives users a more holistic view of their investment accounts beyond those directly manageable by blooom’s paid service. 

Our technology previously allowed only IRAs and employer-sponsored accounts (such as 401k, 403b, 401a, 457 and TSP accounts) to be linked  through the platform. Today, certain brokerage accounts are now linkable to the free, unmanaged version of our tool/dashboard. Although we aren’t currently able to analyze/manage your brokerage accounts, this will benefit you to see your whole portfolio in one place.

We recently conducted a study showing that even among Americans with some type of retirement account, only about half (woah) are confident that they will be able to retire comfortably. We hope that expanding the view on each retirement account will have a bigger impact on your retirement and be easier to understand. Seeing more of your accounts in one place will help you analyze your current situation and goals, then determine what you can do to possibly improve it with our team of experts for support. This step brings us even closer to our goal of making professional financial services once only afforded to the wealthy, accessible to all. 

Create a free blooom account today and check out the new features to see if you’re on track for your retirement goals. Start now.


Chris Costello
CEO + Co-founder

Published on January 15, 2021