About blooom

We are founded on the belief that professional 401k help should be smart, simple, and available to all Americans.

Join The Movement

See why a few friends quit managing money for millionaires and started a revolutionary app to fix 401ks for EVERY American.

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Make Smarter Decisions

We are a group of experts dedicated to managing your 401k online in a simple, affordable way—giving people the confidence to make smarter decisions with their hard-earned dollars.

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Nice to Meet You

Blooom is an SEC Registered Investment Advisory firm co-founded by a few guys that grew up in the Midwest.

How can we help?

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Meet our founders

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Chris Costello

Chris Costello

Wall Street Whistleblower
Penny Preacher
Family Maniac

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Kevin Conard

Kevin Conard

Czar of Common Sense
Creativity Cultivator
Master of Money Saving

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Randy AufDerHeide

Randy AufDerHeide

Tech Junkie
T-shirt Fashionista
Pixel Perfector

Get your 401k on the right track!

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