About blooom

Blooom is a company founded on the belief that professional 401k help should be available to all Americans.

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See why a few friends quit managing money for millionaires and started a revolutionary app to fix 401ks for EVERY American.


A whole new way to 401k

We are a group of experts dedicated to managing your 401k online in a simple, affordable way—giving people the confidence to make smarter decisions with their hard-earned dollars.

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Nice to Meet You

Blooom is an SEC Registered Investment Advisory firm co-founded by a few guys that grew up in the Midwest.

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blooom founder

Chris Costello

CEO & Co-Founder

Chris Costello is the CEO and Co-Founder of blooom - one of the nation’s fastest growing robo-advisors aimed at helping millions of underserved retirement savers. Chris has earned the prestigious CERTIFIED FINANCIAL PLANNER™ designation and has been working with individual clients and building portfolio allocations for over two decades.

Prior to blooom he co-founded another investment advisory firm that grew to manage over $500 million for clients. At blooom, Chris leads the company in building innovative financial services to reach all under-served Americans. Blooom has been named one of the world’s most innovative companies by Fast Company, and Chris was selected as one of the "Ten to Watch in 2016" by WealthManagement.

blooom founder

Kevin Conard

COO & Co-Founder

Having spent 15 years working face-to-face with clients at another firm, Kevin learned to take complicated subject matter and put it into easy to understand terms. At blooom, he’s unveiled these same simple concepts and oversees the construction of 401k allocations for blooom users. As you can see from his wicked tan, he spends a good chunk of his day in front of the computer helping clients.

blooom founder

Randy AufDerHeide

CPO & Co-Founder

Randy handles all the fancy schmancy IT stuff. If it involves computers, code or internet stuff — he's our guy. He's also the genius behind the development of the patent pending proprietary automation that makes blooom work smoothly, efficiently and helps deliver blooom users a great experience.

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