Your Online Financial Advisor

The financial industry is broken. For years, people could rely on pensions and social security for retirement, both of which are scarce options today. Many American’s best chance at retiring comfortably lies in their 401k, which is (purposely?) confusing, forcing us all to fend for ourselves when it comes to understanding and investing in our future. For decades, professional financial advice has been reserved only for clients with large account balances. Wall Street brokers have preyed off those willing to invest, but confused by the plethora of options, leading to distrust and frustration with the financial industry as a whole. There’s got to be a better way.

Blooom believes that everyone deserves access to quality, unbiased financial advice. That’s why our founders started blooom. Fed up with Wall Street’s inability to help the average investor, Randy AufDerHeide, Kevin Conard and Chris Costello set out to create a way for everyone to get basic help with their retirement assets, no matter the size of their account, or where it’s held. They created a company, and set of tools, that knocks down the barriers to entry of a traditional financial planner.

Think all financial advisors are created equal? Think again. blooom is a Registered Investment Advisor (RIA), powered by industry-leading technology. We stay mindful of our service & fees, but also of your returns. Because we believe DIY-ing your retirement is a risk you shouldn’t need to take.

There are financial advisors, then there are Registered Investment Advisors (RIA). RIAs are held to the highest standard when it comes to financial advice; also known as a fiduciary. The obligation of a fiduciary advisor is to ALWAYS place the interests of our clients ahead of our own. Simply put, we believe in loyalty to our clients and their own returns. This standard eliminates the conflict of interest that other types of advisors face, because the product a fiduciary advisor is selling is essentially themselves, their investment philosophy, and their strategy. Advisors that work for an independent RIA focus solely on the value of the advice and asset management they provide. This is blooom.

Blooom is a talented group of mission-driven people from all walks of life, coming together to strive towards creating the best robo advisor experience for people across the country.

• We are advisors that are more interested in doing what’s right for our clients than doing what helps our own returns.
• We are developers that love finding creative ways to review and solve the difficult problems that no one else in the financial industry has been able to address.
• We are marketers that love the challenge of finding new and unique ways to reach the people we know we can help the most.
• We are compliance professionals with decades of industry experience and knowledge that helps guide our every decision.
• We are data analysts that never shy away from digging into the numbers we need to learn from in order to improve, grow, and expand our services.
• We are product experts driven by the pulse of our clients and the consistent feedback from their experiences.
• We are client service specialists with the perfect mix of humor and empathy to end every interaction with a memorable impression.
• We are a community of investors of varying interests and reasons for joining, here to spread the word about why blooom exists

Blooom is more than a robo advisor. We’re the ally you’ve always needed in your financial life—and we plan to show you why.

What is this term “robo advisor” anyway? You may have heard of it elsewhere. It’s even understandable why many might throw blooom into this category, given that what differentiates us is our web-based platform and automation technology. But the truth is, blooom is so much more—we offer a digital platform for human interaction and advice. We have digitized the traditional advising relationship in order to offer our services to the masses at an affordable price. So when you need help with a financial decision, are having an issue with your account, or need insight from an advisor, we have real, human advisors and support specialists you can chat with and send feedback to. Heck, we may even make you laugh from time to time. Can a robot do that?!

Once our advisors have seen a plan, our technology allows us to manage thousands of people’s accounts much faster than a human ever could. And all the while, we’re over here standing by for any questions and concerns along the way.

You’re probably wondering, What’s the catch? There really isn’t one. Our analysis is free, (yes, really) because we hope to educate you on the potential improvements that could be made to your retirement strategy—whether we end up earning your business or not. And if you choose to have blooom fix and manage your retirement accounts, we charge a flat fee. It’s that simple. We keep the lights on at blooom through our annual memberships. Unlike Wall Street, we don’t skim money off your account, or charge in confusing ways like basis points or percentages. What you see is what you get. It’s really the best of both worlds. You learn a little bit more, feel empowered in your understanding of your own finances, and have our robo advising tools to help along the way.

For you! We serve our friends and family and people we’d only hoped to spend retirement with sitting next to on a beach sipping pina coladas. What if you had more years to spend with your family? What if you had more time spent not working, and pursuing a dream? We work to make expert independent financial advice affordable, so all of this is not just a pipe dream.

We exist because we’ve seen how smart choices can lead to even bigger, better ones. We lead with an education-first approach—empowering our members to take back control of their finances. We believe there’s a better way to invest for retirement and we work hard every day to make it a reality.

Sign up for blooom here! Welcome to blooom.